… The role of storytelling in marketing is no longer limited to advertising. Instead, it is playing
a pivotal role in the overall brand management strategy (Delgado-Ballester and Fernández-…

… approach for communicating about the future. Transmedia storytelling is the use of multiple
… This article outlines some of the key principles of transmedia storytelling in order to provide …

… l found out that the storytelling marketing methodology is able to … And for that, effective
marketing methodology is to give the … be required continuously and able to develop in the future. …

… brands-as-icons storytelling research by developing a narrative theory of consumer storytelling
involving iconic brands. The … Future research is necessary to examine how representative …

… storytelling seems to provide excellent opportunities for realizing demanding social marketing
… b) an overview over existing knowledge about storytelling, its design, and possible impact, …

… the power of storytelling not only for marketing strategy, … storytelling applications, a review
of storytelling benefits, and step-by-step guidance on how to manage and embed storytelling…

… allows territories to tell stories which arouse special atmospheres and involve real or future
clients emotionally, which increases their sense of territorial belonging and identification. In …

… this perspective; furthermore, storytelling is also the subject of … technicus of storytelling (ie,
stories as a tool of marketing and … blueprint and secondly this paper’s limitations and future …

… knowledge about storytelling in marketing, this research examines how the marketing literature
… This study concludes with a roadmap for future research about how storytelling impacts …

… of marketing and advertising campaigns featuring each type. … ’ perceptions of brand storytelling
could help inform how … Future research could extend the model discussed in this paper to …