Features of strategy formation of Ukrainian companies on international markets

L Kvasova, L Kurbatska, V Bolovin - Green, Blue and Digital …, 2023 - baltijapublishing.lv
… actionable insights can be derived for strategic branding. … consumer preferences, climate
change and trade dynamics. … and favourable climatic conditions for agriculture. This gives …

Features of image formation of ukrainian companies on international markets

L Kvasova, L Kurbatska, N Bolovin - Green, Blue and Digital …, 2023 - baltijapublishing.lv
Ukrainian companies and the wider business community. … help Ukrainian companies develop
marketing strategies for … to evolve their strategies to meet changing market conditions. Thus…

Tweet Sentiments: Understanding X (Twitter) Users' Perceptions of the Russia–Ukrainian Crisis on Consumer Behavior and the Economy

S Das, S Mondal, J Majerova, L Vartiak… - … Journal of Consumer …, 2025 - Wiley Online Library
… dynamics of public sentiment and its transformation over time. … consequences rise, the
situation in Ukraine is expected to get … –Ukraine conflict on the global economy and business by …

ECONOMIC CHALLENGES AND FINANCIAL OPPORTUNITIES OF ONLINE RETAIL IN UKRAINE DURING THE WAR: ALIGNMENT WITH GLOBAL TRENDS AND …

В Шаров, О Гарафонова, І Дворник - Financial and credit activity …, 2024 - fkd.net.ua
… in consumer sentiments and retail business development. … spheres of life in Ukrainian
society, significantly impacting the … did the change in consumer behaviour and the conditions of …

Principles of brand communications in wartime

T Skorokhod - Образ, 2024 - obraz.sumdu.edu.ua
… values, the spectrum of emotions, and consumer behaviour in conditions of uncertainty. With
… of Ukrainian brands during the war. The subject of the study is the transformation of brand

Free market ideology and new women's identities in post-socialist Ukraine

T Zhurzhenko - European Journal of Women's Studies, 2001 - journals.sagepub.com
… But the formation of new identities in the transformational … class of Soviet society and their
pro-western sentiments. For them … in Ukrainian society inevitably end up in a situation of dual …

“Consuming” national identity in Western Ukraine

O Seliverstova - Nationalities Papers, 2017 - cambridge.org
… The change of status from tenants to owners in the beginning … beyond marketing and
advertising analyses, our choices and … sentiments are attached were noted among Ukrainians of …

Digitalization and its impact on the development of contemporary marketing strategies

K Kobets, N Тerentieva, N Shkvyria… - Economic …, 2024 - search.proquest.com
sentiment analysis of consumer responses to digital … a fundamental transformation in marketing
strategies, with a clear … and surveying 50 marketing companies in Ukraine. It uncovers a …

Marketing Communication for a Strong Brand Building

A Lukianenko - 2024 - digilib.k.utb.cz
… robust brand presence, especially in dynamic markets like Ukraine. … the consumer confidence
and, as a result, the recovery of … -making in marketing strategy implementation. The optimal …

A spell of glamour: consumer practices in post-soviet Ukraine

T Bulakh - 2014 - search.proquest.com
… It was heartbreaking to put their quotes in this research as … = Ukraine The case of Ukraine is
exemplary in terms of the … and the Imaginary West in Ukraine transformed into the Glamorous …