[PDF][PDF] How marketing instruments affect consumer behavior in times of economic turbulence

N Birčiaková, J Stávková… - Acta Universitatis …, 2014 - pdfs.semanticscholar.org
… Economic upheaval only has a short-term impact on consumer behavior and marketing
instruments and the degree to which they influence consumers remain almost unchanged. …

The influence of marketing tools on consumer behavior and its assessment

V Kovanovienė, R Mačytė, R Petkevičiūtė… - … University Open Series, 2019 - zurnalai.vu.lt
marketing tools influence consumer behavior? Object of the article – Influence of marketing
tools on consumer behavior… evaluate the influence of marketing tools on consumer behavior. …

[PDF][PDF] The influence of marketing tools on consumer behavior and its assessment

V Kovanovienė, R Mačytė, R Petkevičiūtė… - … University Open Series, 2020 - zurnalai.vu.lt
marketing tools influence consumer behavior? Object of the article – Influence of marketing
tools on consumer behavior… evaluate the influence of marketing tools on consumer behavior. …

… research of the consumer behaviour study in different markets of goods and services, based on the author's interpretation of the system of values that influence market …

G Astratova - Eastern Academic Journal, 2018 - ceeol.com
… markets need tools to influence the behavior of consumers. … study of consumer characteristics
of consumer goods and … At the same time, the results of studies of consumer behavior

[КНИГА][B] Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research

WO Bearden, RG Netemeyer - 1999 - books.google.com
instruments for survey research in marketing and consumer … to provide a reasonably complete
description of the scale itself, the … effects of varying interpersonal orientations on consumer

Understanding Consumer Behavior in Marketing Management: A Descriptive Study and Review of Literature

S Rusdian, J Sugiat, Y Tojiri - Golden Ratio of Marketing and Applied …, 2024 - goldenratio.id
… The results of the research reveal the significant impact of individual characteristics, such as
… Influencer marketing, in particular, has emerged as a powerful tool for brands to leverage …

[КНИГА][B] Consumer behavior on international market

S Smyczek - 2012 - open.icm.edu.pl
… from making attempts at a detailed description of selected issues. … and tools used in primary
research of consumer behavior on … effects of consumer decisions on the market, ie consumer

Consumer behavior and culture: Consequences for global marketing and advertising

M De Mooij - 2019 - torrossa.com
… ’s influence, the mind of the consumer. I have structured the various elements of consumer
behavior in an – to users of US consumer … Information is described as an instrument that …

Marketing tools for managing consumer behaviour in the market of innovative products

E Konnikov, O Volvach, B Lyamin… - E3S Web of …, 2021 - e3s-conferences.org
… study, the need to manage consumer behavior in the field of … impact of marketing tools on
consumer behavior. The authors' research has shown that the use of various marketing tools, …

[КНИГА][B] Consumer behavior in action: Real-life applications for marketing managers

GP Lantos - 2015 - taylorfrancis.com
… the various influences on consumer decision … characteristics of the marketing concept? 4.
Discuss the two information-gathering tools that are available for marketers practicing a market