COMPANY'S BUSINESS MODEL STRESS TESTING AS A BASE OF ECONOMICAL SUSTAINABILITY IN THE NEXT NORMALITY

Authors

DOI:

https://doi.org/10.30888/2663-5712.2020-06-03-005

Keywords:

economic behavior strategy, business model stress testing, marketing business model stress testing, steady development.

Abstract

In this paper authors considered a new instrument: marketing stress testing method as a key factor for achieving company’s sustainability in a long term period of time. This sustainability is achieved due to conducting modeling of company’s behavior in lo

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References

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Published

2020-12-30

How to Cite

Менькова, К., & Зозулев, А. (2020).  COMPANY’S BUSINESS MODEL STRESS TESTING AS A BASE OF ECONOMICAL SUSTAINABILITY IN THE NEXT NORMALITY. SWorldJournal, 3(06-03), 60–67. https://doi.org/10.30888/2663-5712.2020-06-03-005

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Articles