СОВРЕМЕННЫЕ АСПЕКТЫ СТРАТЕГИЧЕСКОГО МАРКЕТИНГОВОГО ПЛАНИРОВАНИЯ ДЕЯТЕЛЬНОСТИ ПРЕДПРИЯТИЙ

Valentyna Mushtai

doi:10.30888/2663-5712.2020-06-03-065

Authors

Valentyna Mushtai https://orcid.org/

DOI:

https://doi.org/10.30888/2663-5712.2020-06-03-065

Keywords:

marketing, marketing environment, planning, strategic plan, innovation, strategy, development scenarios, extrapolation, forecast, market, risk, effect.

Abstract

The paper considers the aspects that cause the intensification of competition in the market and create the need for strategic marketing planning of enterprises. The stages of strategic planning of new product development are singled out on the basis of. I

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References

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