THE ROLE OF DIGITAL MARKETING IN PROMOTING GOODS AND SERVICES: NEW OPPORTUNITIES AND CHALLENGES
M Shevchenko, M Buhaiova, S Lysa - SWorldJournal, 2023 - sworldjournal.com
M Shevchenko, M Buhaiova, S Lysa
SWorldJournal, 2023•sworldjournal.com… Digital marketing plays a crucial role in promoting goods and services in the modern
world, but it has become particularly important during the COVID-19 pandemic as many
companies were forced to shift their operations online (digitize). Particularly, due to the
impact of COVID rules and restrictions, businesses in servicerelated industries (including
financial and banking activities, transportation, wholesale and retail trade, insurance,
information technology, healthcare, education, entertainment industry, etc.) quickly shifted to …
world, but it has become particularly important during the COVID-19 pandemic as many
companies were forced to shift their operations online (digitize). Particularly, due to the
impact of COVID rules and restrictions, businesses in servicerelated industries (including
financial and banking activities, transportation, wholesale and retail trade, insurance,
information technology, healthcare, education, entertainment industry, etc.) quickly shifted to …
Abstract
As part of the research, it has been noted that digital marketing plays a key role in promoting goods and services in the modern world. It has been proven that it has become particularly important since the COVID-19 pandemic, as many companies have had to
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