THE ROLE OF DIGITAL MARKETING IN PROMOTING GOODS AND SERVICES: NEW OPPORTUNITIES AND CHALLENGES
DOI:
https://doi.org/10.30888/2663-5712.2023-19-02-003Keywords:
digital channels, social media, messengers, virtual and augmented reality, video and webinar marketing, internet analytics, artificial intelligenceAbstract
As part of the research, it has been noted that digital marketing plays a key role in promoting goods and services in the modern world. It has been proven that it has become particularly important since the COVID-19 pandemic, as many companies have had toMetrics
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