THE ROLE OF DIGITAL MARKETING IN PROMOTING GOODS AND SERVICES: NEW OPPORTUNITIES AND CHALLENGES

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DOI:

https://doi.org/10.30888/2663-5712.2023-19-02-003

Ключові слова:

digital channels, social media, messengers, virtual and augmented reality, video and webinar marketing, internet analytics, artificial intelligence

Анотація

As part of the research, it has been noted that digital marketing plays a key role in promoting goods and services in the modern world. It has been proven that it has become particularly important since the COVID-19 pandemic, as many companies have had to

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Посилання

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Опубліковано

2023-05-30

Як цитувати

Шевченко, М., Бугайова, М., & Лиса, С. (2023). THE ROLE OF DIGITAL MARKETING IN PROMOTING GOODS AND SERVICES: NEW OPPORTUNITIES AND CHALLENGES. SWorldJournal, 2(19-02), 64–74. https://doi.org/10.30888/2663-5712.2023-19-02-003

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