GREEN MARKETING: STRATEGIES FOR SUSTAINABLE BUSINESSES

Authors

DOI:

https://doi.org/10.30888/2663-5712.2024-23-00-061

Keywords:

marketing, green marketing, sustainable businesses, environmental sustainability

Abstract

The topic of "Green Marketing: Strategies for Sustainable Businesses" explores the intersection of marketing practices and environmental sustainability. In this study, the main problems addressed include the environmental impact of traditional business mo

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References

Ghryshhenko O. F., Kostornova S. O. (2017) Doslidzhennja Perspektyv Vykorystannja Zelenogho Marketynghu v Turyzmi. Efektyvna Ekonomika, Vol. 8. Available at: Http://Www.Economy.Nayka.Com.Ua/?Op=1&z=5723.

Kucj N. Ekologhichna svidomistj ukrajinciv & dovkillja / Analitychnyj dokument. Available at: http://epl.org.ua/wp-content/ uploads/2020/12/ekosvidomist.pdf.

Bondarenko, V., & Vyshnivska, B. (2023). Promotional Marketing as A Method of Increasing Sales. Three Seas Economic Journal, 4(2), 21-28.

Vyshnivska, B., & Karpenko, L. Essence, Role and Characteristics of the Product in the Enterprise’s Marketing Activities. Studies, 3(1), 152-159.

Published

2024-01-30

How to Cite

Вишнівська, Б. (2024). GREEN MARKETING: STRATEGIES FOR SUSTAINABLE BUSINESSES. SWorldJournal, 2(23-02), 139–143. https://doi.org/10.30888/2663-5712.2024-23-00-061

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Articles