GREEN MARKETING: STRATEGIES FOR SUSTAINABLE BUSINESSES
DOI:
https://doi.org/10.30888/2663-5712.2024-23-00-061Keywords:
marketing, green marketing, sustainable businesses, environmental sustainabilityAbstract
The topic of "Green Marketing: Strategies for Sustainable Businesses" explores the intersection of marketing practices and environmental sustainability. In this study, the main problems addressed include the environmental impact of traditional business moMetrics
References
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Kucj N. Ekologhichna svidomistj ukrajinciv & dovkillja / Analitychnyj dokument. Available at: http://epl.org.ua/wp-content/ uploads/2020/12/ekosvidomist.pdf.
Bondarenko, V., & Vyshnivska, B. (2023). Promotional Marketing as A Method of Increasing Sales. Three Seas Economic Journal, 4(2), 21-28.
Vyshnivska, B., & Karpenko, L. Essence, Role and Characteristics of the Product in the Enterprise’s Marketing Activities. Studies, 3(1), 152-159.
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