DIGITAL TRANSFORMATION OF THE INTERNATIONAL INSURANCE MARKET: INNOVATIVE IT SOLUTIONS FOR ENHANCING COMPETITIVENESS

Authors

  • Halyna Honchar Chortkiv Educational and Research Institute of Entrepreneurship and Business of West Ukrainian National Universityу http://orcid.org/0000-0002-1484-1666

DOI:

https://doi.org/10.30888/2663-5712.2025-29-02-051

Keywords:

Insurance market, competitiveness, digitalization, blockchain, artificial intelligence, Internet of Things (IoT), robo-advisers, digital technologies

Abstract

This article discusses the impact of digital technologies on the transformation of the insurance market. The introduction of artificial intelligence, blockchain technologies, and big data analysis are contributing to significant changes in business proces

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References

Bazylevych V. D., Prykaziuk N. V., Lobova O. M. Digitalization in ensuring the competitive advantages of insurance companies. Economy and state. 2020. № 2. С. 15-20.

Blockchain, AI, and Digitalization: Future Techs' Impact on Insurance. Solartis website (n.d.). URL: https://www.solartis.com/blog/blockchain-ai-and-digitalization-for-insurance.

What is Big Data: everything you need to know about big data? URL: https://futurenow.com.ua/shho-take-big-data-velyki-dani/

Technologies: Telematics, BigData, IoT, Artificial Intelligence. URL: https://forinsurer.com/theme/77

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Published

2025-01-30

How to Cite

Гончар, Г. (2025). DIGITAL TRANSFORMATION OF THE INTERNATIONAL INSURANCE MARKET: INNOVATIVE IT SOLUTIONS FOR ENHANCING COMPETITIVENESS. SWorldJournal, 2(29-02), 79–87. https://doi.org/10.30888/2663-5712.2025-29-02-051

Issue

No. 29-02 (2025)

Section

Articles

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Copyright (c) 2025 Authors

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This work is licensed under a Creative Commons Attribution 4.0 International License.