НАПРЯМИ ІННОВАЦІЙНОГО РОЗВИТКУ ГОТЕЛЬНОГО БІЗНЕСУ

Viktoriia Skrynnik; Olena Kalashnyk; Svitlana Moroz; Viktoriia Skrynnik; Olena Kalashnyk; Svitlana Moroz

doi:10.30888/2663-5712.2025-34-02-076

DIRECTIONS OF INNOVATIVE DEVELOPMENT OF THE HOTEL BUSINESS

Authors

Viktoriia Skrynnik State Biotechnological University https://orcid.org/0000-0001-6191-5640
Olena Kalashnyk Poltava State Agrarian University https://orcid.org/0000-0001-9281-2564
Svitlana Moroz Poltava State Agrarian University https://orcid.org/0000-0001-7180-3060

DOI:

https://doi.org/10.30888/2663-5712.2025-34-02-076

Keywords:

innovation, hotel business, entrepreneurship, digitalization, image, hospitality industry, sustainable development, international standards.

Abstract

The article examines the essence and classification of innovations in the hotel business as a key factor in increasing the competitiveness of hospitality enterprises. The main types of innovations are identified. Modern trends in the development of innova

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Published

2025-11-30

How to Cite

Скриннік, В., Калашник, О., & Мороз, С. (2025). DIRECTIONS OF INNOVATIVE DEVELOPMENT OF THE HOTEL BUSINESS. SWorldJournal, 2(34-02), 176–193. https://doi.org/10.30888/2663-5712.2025-34-02-076