СТРАТЕГІЧНЕ УПРАВЛІННЯ ІНВЕСТИЦІЙНОЮ ДІЯЛЬНІСТЮ ТУРИСТИЧНО-РЕКРЕАЦІЙНИХ ПІДПРИЄМСТВ

Andrii Ivanov; Tetiana Tkachenko; Andrii Ivanov; Tetiana Tkachenko

doi:10.30888/2663-5712.2025-34-03-030

ACTIVATION OF INVESTMENT ACTIVITIES AT TRK ENTERPRISES

Authors

Andrii Ivanov State University of Trade and Economics, https://orcid.org/0000-0002-7691-3012
Tetiana Tkachenko State University of Trade and Economics https://orcid.org/0000-0003-4179-5869

DOI:

https://doi.org/10.30888/2663-5712.2025-34-03-030

Keywords:

investment activity, strategic management, tourism and recreation complex, investment attractiveness, project management, public policy.

Abstract

The article substantiates the theoretical and practical foundations for intensifying investment activity of enterprises in the tourism and recreation complex (TRC) of Ukraine through the prism of strategic management. The importance of developing effectiv

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Published

2025-11-30

How to Cite

Іванов, А., & Ткаченко, Т. (2025). ACTIVATION OF INVESTMENT ACTIVITIES AT TRK ENTERPRISES. SWorldJournal, 3(34-03), 53–71. https://doi.org/10.30888/2663-5712.2025-34-03-030