РОЛЬ ІНТЕРНЕТ-АНАЛІТИКИ У ПІДВИЩЕННІ ЕФЕКТИВНОСТІ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ

Oksana Zhuk; Oksana Zhuk

doi:10.30888/2663-5712.2025-34-03-102

THE ROLE OF INTERNET ANALYTICS IN IMPROVING THE EFFICIENCY OF MARKETING ACTIVITIES

Authors

Oksana Zhuk Academy of Labour, Social Relations and Tourism https://orcid.org/0000-0001-8290-1993

DOI:

https://doi.org/10.30888/2663-5712.2025-34-03-102

Keywords:

web analytics, web analytics ecosystem, marketing, marketing efficiency, communication efficiency, competitive advantages, advertising campaign optimization, innovation, competition, business competitive advantages, business strategy, leadership, socially

Abstract

This study examines how the digital transformation of business has led to an increased role of web analytics in marketing decision-making. Modern enterprises employ analytical tools to optimize advertising campaigns, improve communication efficiency, and

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Published

2025-11-30

How to Cite

Жук, О. (2025). THE ROLE OF INTERNET ANALYTICS IN IMPROVING THE EFFICIENCY OF MARKETING ACTIVITIES. SWorldJournal, 3(34-03), 287–297. https://doi.org/10.30888/2663-5712.2025-34-03-102