THE INFLUENCE OF CULTURAL CONTEXT ON CONTEMPORARY FASHION DESIGN: THE TRANSFORMATION OF AESTHETICS IN THE GLOBAL SPACE

Tetiana Kornieva; Tetiana Kornieva

doi:10.30888/2663-5712.2026-35-02-048

Authors

Tetiana Kornieva H.S. Skovoroda Kharkiv National Pedagogical University https://orcid.org/0009-0002-8860-3166

DOI:

https://doi.org/10.30888/2663-5712.2026-35-02-048

Keywords:

cultural context, contemporary fashion design, fashion aesthetics, transformation of aesthetics, global space, globalization, cultural influence

Abstract

The relevance of the study is determined by the growing influence of globalization processes in the fashion industry, which transform local cultural traditions and raise the question of preserving cultural identity in the context of the dominance of unifi

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