АНАЛІЗ РОЛІ ТРАДИЦІЙНОЇ РЕКЛАМИ ТА PR-ДІЯЛЬНОСТІ В СИСТЕМІ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ

Kseniia Chichulina; Victoriia Dobryanska; Kseniia Chichulina; Victoriia Dobryanska

doi:10.30888/2663-5712.2026-35-03-025

ANALYSIS OF THE ROLE OF TRADITIONAL ADVERTISING AND PR ACTIVITIES IN THE MARKETING COMMUNICATIONS SYSTEM

Authors

Kseniia Chichulina National University «Yuri Kondratyuk Poltava Polytechnic» https://orcid.org/0000-0001-7448-0180
Victoriia Dobryanska National University «Yuri Kondratyuk Poltava Polytechnic» https://orcid.org/0000-0002-7639-6908

DOI:

https://doi.org/10.30888/2663-5712.2026-35-03-025

Keywords:

PR, communications, digitalization, public relations

Abstract

Analysis of the theoretical foundations of PR activities showed that public relations is a strategic communication tool aimed at forming and maintaining mutually beneficial relationships between an organization and various groups of the public. Unlike tra

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Published

2026-01-30

How to Cite

Чичуліна, К., & Добрянська, В. (2026). ANALYSIS OF THE ROLE OF TRADITIONAL ADVERTISING AND PR ACTIVITIES IN THE MARKETING COMMUNICATIONS SYSTEM. SWorldJournal, 3(35-03), 214–224. https://doi.org/10.30888/2663-5712.2026-35-03-025