УПРАВЛІНСЬКИЙ КОНСАЛТИНГ ЯК ІНСТИТУЦІЙНИЙ ІНСТРУМЕНТ ПОДОЛАННЯ БАР’ЄРІВ РОЗВИТКУ МАЛОГО ТА СЕРЕДНЬОГО ПІДПРИЄМНИЦТВА В УМОВАХ СКЛАДНОРЕГУЛЬОВАНИХ РИНКІВ НА ПРИКЛАДІ Б’ЮТІ-ІНДУСТРІЇ

Kateryna Blazhko; Kateryna Blazhko

doi:10.30888/2663-5712.2026-35-03-060

MANAGEMENT CONSULTING AS AN INSTITUTIONAL TOOL FOR OVERCOMING BARRIERS TO THE DEVELOPMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES IN COMPLEXLY REGULATED MARKETS A CASE STUDY OF THE BEAUTY INDUSTRY

Authors

Kateryna Blazhko Independent Researcher, DBA License Solution Consulting https://orcid.org/0009-0006-1301-055X

DOI:

https://doi.org/10.30888/2663-5712.2026-35-03-060

Keywords:

management consulting, small and medium-sized enterprises, beauty industry, institutional barriers, intellectual capital, digitalization, professional licensing.

Abstract

This article presents a conceptual and analytical study of the transformation of the role of management consulting in the context of small and medium-sized enterprise development in highly regulated service markets. Using the beauty industry as a case stu

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Published

2026-01-30

How to Cite

Блажко, К. (2026). MANAGEMENT CONSULTING AS AN INSTITUTIONAL TOOL FOR OVERCOMING BARRIERS TO THE DEVELOPMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES IN COMPLEXLY REGULATED MARKETS A CASE STUDY OF THE BEAUTY INDUSTRY. SWorldJournal, 3(35-03), 272–277. https://doi.org/10.30888/2663-5712.2026-35-03-060