THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR AND PURCHASING DECISIONS
DOI:
https://doi.org/10.30888/2663-5712.2026-35-03-121Keywords:
consumer behavior, social networks, trust, legal services, content marketingAbstract
The article is devoted to the study of the influence of social networks on consumer behavior and mechanisms of purchasing decisions in conditions of increased subjective risk. The purpose of the study is to analyze how social platforms transform consumerReferences
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