STORYTELLING – MARKETING OF THE FUTURE
DOI:
https://doi.org/10.30888/2663-5712.2022-16-02-024Keywords:
marketing of future, storytelling, marketing communications, marketing of relations, brand promotion, end consumer.Abstract
Every day, marketers are faced with the problem of creating demand through the use of various means of marketing communications. Effective impact on the end consumer in order to motivate him to the required action, i.e. to making at least a test purchaseMetrics
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References
Annet Simmons. The Story Factor: Secrets of Influence from the Storytelling /Mann & Ferber, – 2015. – 272 p.
Karen Dietz, Lori L. Silverman. Business Storytelling For Dummies / Kindle Edition, – 2015. – 387 p.
Gabrielle Dolan, Yamini Naidu. How Leaders Connect, Engage and Inspire with Storytelling / Kindle Edition, - 2014. - 216 p.
http://lpgenerator.ru/blog/2017/01/07/onlajn-marketing-dlya-nachinayushih-storitelling/
https://kaplunoff.com/blog/kontent-marketing/171-storytelling
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Published
2023-01-23
How to Cite
Раменська, С. (2023). STORYTELLING – MARKETING OF THE FUTURE. SWorldJournal, 2(16-02), 46–50. https://doi.org/10.30888/2663-5712.2022-16-02-024
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This work is licensed under a Creative Commons Attribution 4.0 International License.
