STORYTELLING – MARKETING OF THE FUTURE

Authors

  • Svitlana Ramenska National aviation university

DOI:

https://doi.org/10.30888/2663-5712.2022-16-02-024

Keywords:

marketing of future, storytelling, marketing communications, marketing of relations, brand promotion, end consumer.

Abstract

Every day, marketers are faced with the problem of creating demand through the use of various means of marketing communications. Effective impact on the end consumer in order to motivate him to the required action, i.e. to making at least a test purchase

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References

Annet Simmons. The Story Factor: Secrets of Influence from the Storytelling /Mann & Ferber, – 2015. – 272 p.

Karen Dietz, Lori L. Silverman. Business Storytelling For Dummies / Kindle Edition, – 2015. – 387 p.

Gabrielle Dolan, Yamini Naidu. How Leaders Connect, Engage and Inspire with Storytelling / Kindle Edition, - 2014. - 216 p.

http://lpgenerator.ru/blog/2017/01/07/onlajn-marketing-dlya-nachinayushih-storitelling/

https://kaplunoff.com/blog/kontent-marketing/171-storytelling

ScientificWorldJournal

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Published

2023-01-23

How to Cite

Раменська, С. (2023). STORYTELLING – MARKETING OF THE FUTURE. SWorldJournal, 2(16-02), 46–50. https://doi.org/10.30888/2663-5712.2022-16-02-024

Issue

No. 16-02 (2022)

Section

Articles

License

Copyright (c) 2022 Authors

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.