INNOVATIVE POTENTIAL OF CREATIVE MANAGEMENT IN THE CONTEXT OF DIGITAL TRANSFORMATION
DOI:
https://doi.org/10.30888/2663-5712.2025-33-03-034Keywords:
creative management, digitalization, business environment, technology, innovation, model.Abstract
The paper examines the role of creative management in the context of digital transformations in the business environment and the formation of unique strategies that meet the requirements of the modern market. A systematic approach to integrating creativeReferences
Khuram Shahzad, Faisal Imran, Aurangzeab But (2025). Digital Transformation and Changes in Organizational Structure. 68 (3). 25-40. URL: https://doi.org/10.1080/08956308.2025.2465706.
Qian Wang, Zhen Shao (2024) Linking transformational leadership, digital creativity, and productivity. Industrial Management & Data Systems. 124 (6): 2312–2332. URL: https://doi.org/10.1108/IMDS-07-2023-0444/
Nripendra P. Rana, Rajasshrie Pillai, Brijesh Sivathanu, Nishtha Malik (2024). Assessing the nexus of Generative AI adoption, ethical considerations and organizational performance. Technovation. 135(3). 103064. URL: 10.1016/j.technovation.2024.103064/
António Sacavém, Andreia de Bem Machado, João Rodrigues dos Santos, Ana Palma-Moreira, Helena Belchior-Rocha, Manuel Au-Yong-Oliveira (2025), Toward an Integrative Framework for Digital Transformation: A Comprehensive Review and Implications for Practice. Administrative Sciences, 15(2), 43. URL: https://doi.org/10.3390/admsci15020043.
Volkan Öngel, Ayşe Günsel, Gülşah Gençer Çelik, Erkut Altındağ, Hasan Sadık Tatlı (2024): Digital Leadership, Creativity and Workplace Well-Being. Behavioral Sciences. 14(1), 3. URL: https://doi.org/10.3390/bs14010003.
Rui Pedro Silva, Henrique São Mamede, Vitor Santos (2025). A new proposed model to assess the digital organizational readiness to maximize the results of the digital transformation in SMEs. Journal of Innovation & Knowledge. 10 (1). 100644. URL: https://doi.org/10.1016/j.jik.2024.100644/.
References.
Khuram Shahzad, Faisal Imran, Aurangzeab But (2025). Digital Transformation and Changes in Organizational Structure. Research-Technology Management. Vol. 68 (3). pp. 25-40. URL : https://doi.org/10.1080/08956308.2025.2465706.
Qian Wang, Zhen Shao (2024) Linking transformational leadership, digital creativity, and productivity. Industrial Management & Data Systems. Vol. 124 (6). pp. 2312–2332. URL : https://doi.org/10.1108/IMDS-07-2023-0444.
Nripendra P. Rana, Rajasshrie Pillai, Brijesh Sivathanu, Nishtha Malik (2024). Assessing the nexus of Generative AI adoption, ethical considerations and organizational performance. Technovation. Vol. 135(3). pp.103064. URL : 10.1016/j.technovation.2024.103064.
António Sacavém, Andreia de Bem Machado, João Rodrigues dos Santos, Ana Palma-Moreira, Helena Belchior-Rocha, Manuel Au-Yong-Oliveira (2025), Toward an Integrative Framework for Digital Transformation: A Comprehensive Review and Implications for Practice. Administrative Sciences. Vol. 15(2). pp. 43. URL : https://doi.org/10.3390/admsci15020043.
Volkan Öngel, Ayşe Günsel, Gülşah Gençer Çelik, Erkut Altındağ, Hasan Sadık Tatlı (2024): Digital Leadership, Creativity and Workplace Well-Being. Behavioral Sciences. Vol. 14(1), p. 3. URL : https://doi.org/10.3390/bs14010003.
Rui Pedro Silva, Henrique São Mamede, Vitor Santos (2025). A new proposed model to assess the digital organizational readiness to maximize the results of the digital transformation in SMEs. Journal of Innovation & Knowledge. Vol. 10 (1). pp. 100644. URL : https://doi.org/10.1016/j.jik.2024.100644.
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