МЕТОДОЛОГІЯ SMM-ПРОСУВАННЯ СКЛАДНИХ ПРОГРАМНИХ ПРОДУКТІВ ТА САЙТІВ

Halyna Kukel; Vitalii Mazur; Halyna Kukel; Vitalii Mazur

doi:10.30888/2663-5712.2025-34-03-012

METHODOLOGY OF SMM-PROMOTION OF COMPLEX SOFTWARE PRODUCTS AND SITES

Authors

Halyna Kukel Vinnytsia National Technical University https://orcid.org/0000-0001-7699-5997
Vitalii Mazur Vinnytsia Educational and Research Institute of Economics of West Ukrainian National University https://orcid.org/0000-0002-8133-7355

DOI:

https://doi.org/10.30888/2663-5712.2025-34-03-012

Keywords:

SMM promotion, social networks, target audience, advertising, brand, content.

Abstract

The problem of achieving modern business goals at relatively low costs using SMM promotion of sites and brands in social networks is highlighted. A number of questions that need to be resolved are identified: are SMM promotion rules mandatory for each so

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Published

2025-11-30

How to Cite

Кукель, Г., & Мазур, В. (2025). METHODOLOGY OF SMM-PROMOTION OF COMPLEX SOFTWARE PRODUCTS AND SITES. SWorldJournal, 3(34-03), 207–217. https://doi.org/10.30888/2663-5712.2025-34-03-012