DIGITAL MARKETING STRATEGIES IN SOCIAL NETWORKS WITHIN THE FRAMEWORK OF FOREIGN ECONOMIC ACTIVITIES OF COMPANIES
DOI:
https://doi.org/10.30888/2663-5712.2025-34-03-016Keywords:
digital marketing, social networks, international business, strategy, foreign economic activity.Abstract
This article explores the current dynamics of the global digital marketing landscape and its pivotal role in the foreign economic activities of enterprises. The relevance of this topic is driven by ongoing globalization, the digital transformation of busiReferences
Posts tagged Global. URL: https://datareportal.com/reports/?tag=Global (Дата звернення 25.10.2025).
Most popular social networks worldwide as of April 2024, by number of monthly active users. Statista. 2024. URL: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users. (Дата звернення 27.10.2025).
Інтернет, соцмережі, стримінги та відео. Найцікавіше зі звіту Digital 2025 про взаємодію з цифровими технологіями. // Медіамейкер. URL: https://mediamaker.me/najczikavishe-zi-zvitu-digital-2025-pro-vzayemodiyu-z-czyfrovymy-tehnologiyamy-16257/. (Дата звернення 27.10.2025).
Social media advertising and marketing worldwide – statistics & facts. URL: https://www.statista.com/topics/1538/social-media-marketing/#topicOverview (Дата звернення 29.10.2025).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Authors
This work is licensed under a Creative Commons Attribution 4.0 International License.
