СТРАТЕГІЇ ДІДЖИТАЛ-МАРКЕТИНГУ В СОЦІАЛЬНИХ МЕРЕЖАХ У РАМКАХ ЗОВНІШНЬОЕКОНОМІЧНОЇ ДІЯЛЬНОСТІ КОМПАНІЙ

Vitalii Mazur; Nataliia Havrysh; Vitalii Mazur; Nataliia Havrysh

doi:10.30888/2663-5712.2025-34-03-016

DIGITAL MARKETING STRATEGIES IN SOCIAL NETWORKS WITHIN THE FRAMEWORK OF FOREIGN ECONOMIC ACTIVITIES OF COMPANIES

Authors

Vitalii Mazur Vinnytsia Educational and Research Institute of Economics of West Ukrainian National University https://orcid.org/0000-0002-8133-7355
Nataliia Havrysh State Vocational and Technical Educational Institution "Vinnytsia Interregional Higher Vocational School" https://orcid.org/0009-0005-5513-8546

DOI:

https://doi.org/10.30888/2663-5712.2025-34-03-016

Keywords:

digital marketing, social networks, international business, strategy, foreign economic activity.

Abstract

This article explores the current dynamics of the global digital marketing landscape and its pivotal role in the foreign economic activities of enterprises. The relevance of this topic is driven by ongoing globalization, the digital transformation of busi

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Published

2025-11-30

How to Cite

Мазур, В., & Гавриш, Н. (2025). DIGITAL MARKETING STRATEGIES IN SOCIAL NETWORKS WITHIN THE FRAMEWORK OF FOREIGN ECONOMIC ACTIVITIES OF COMPANIES. SWorldJournal, 3(34-03), 218–225. https://doi.org/10.30888/2663-5712.2025-34-03-016