СУЧАСНІ ОСОБЛИВОСТІ ТРАНСФОРМАЦІЙНИХ ЗМІН HR ТА МАРКЕТИНГОВИХ КОМУНІКАЦІЙ У ГРОМАДСЬКИХ ОРГАНІЗАЦІЯХ

Halyna Ivanchenko; Lyudmila Bondarchuk; Iryna Semeniuk; Yana Veslova; Halyna Ivanchenko; Lyudmila Bondarchuk; Iryna Semeniuk; Yana Veslova

doi:10.30888/2663-5712.2025-34-03-071

MODERN FEATURES OF HR TRANSFORMATIONAL CHANGES AND MARKETING COMMUNICATIONS IN NON-GOVERNMENTAL ORGANIZATIONS

Authors

Halyna Ivanchenko Vinnytsia Institute of Trade and Economics of the State University of Trade and Economics https://orcid.org/0000-0002-5654-1514
Lyudmila Bondarchuk Vinnytsia Institute of Trade and Economics of the State University of Trade and Economics https://orcid.org/0000-0001-9414-5515
Iryna Semeniuk Vinnytsia Institute of Trade and Economics of the State University of Trade and Economics https://orcid.org/0000-0002-9211-4907
Yana Veslova Vinnytsia Institute of Trade and Economics of the State University of Trade and Economics https://orcid.org/0009-0005-7273-6150

DOI:

https://doi.org/10.30888/2663-5712.2025-34-03-071

Keywords:

public organization, HR management, personnel management, HR policy, human capital, professional development, employee motivation, corporate culture, team monitoring, competencies, organizational capacity, training and professional development, volunteer

Abstract

This article examines the implementation of modern human resource management (HRM) approaches in the operations of civil society organizations (CSOs) and highlights the need for a comprehensive rethinking of personnel practices and the development of an

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Published

2025-11-30

How to Cite

Іванченко, Г., Бондарчук, Л., Семенюк, І., & Веслова, Я. (2025). MODERN FEATURES OF HR TRANSFORMATIONAL CHANGES AND MARKETING COMMUNICATIONS IN NON-GOVERNMENTAL ORGANIZATIONS. SWorldJournal, 3(34-03), 250–266. https://doi.org/10.30888/2663-5712.2025-34-03-071