ЗАСТОСУВАННЯ МОДИФІКОВАНОГО МНОЖИННОГО СИМПЛЕКС-МЕТОДУ В ЕЛЕКТРОННІЙ КОМЕРЦІЇ

Mykola Mormul; Dmytro Shchytov; Lyubov Romanchuk; Olexandr Shchytov; Mykola Mormul; Dmytro Shchytov; Lyubov Romanchuk; Olexandr Shchytov

doi:10.30888/2663-5712.2026-35-03-007

APPLICATION OF THE MODIFIED MULTIPLE SIMPLEX METHOD IN ELECTRONIC COMMERCE

Authors

Mykola Mormul University of Customs and Finance https://orcid.org/0000-0002-8036-3236
Dmytro Shchytov Dnipro Faculty of Management and Business of Kyiv University of Culture https://orcid.org/0000-0003-4306-8016
Lyubov Romanchuk Oles Honchar Dnipro National University https://orcid.org/0000-0001-5759-0126
Olexandr Shchytov Ліцей № 100 https://orcid.org/0000-0002-1435-2918

DOI:

https://doi.org/10.30888/2663-5712.2026-35-03-007

Keywords:

e-commerce, simplex method, logistics, advertising budget, online platforms, linear programming

Abstract

The article investigates the possibility of using a modified multiple simplex method to solve optimization problems in e-commerce. Particular attention is paid to the problems of advertising budget allocation, inventory management and logistics. The propo

Downloads

Published

2026-01-30

How to Cite

Мормуль, М., Щитов, Д., Романчук, Л., & Щитов, О. (2026). APPLICATION OF THE MODIFIED MULTIPLE SIMPLEX METHOD IN ELECTRONIC COMMERCE. SWorldJournal, 3(35-03), 11–33. https://doi.org/10.30888/2663-5712.2026-35-03-007