СТРАТЕГІЧНИЙ МАРКЕТИНГОВИЙ ВЕКТОР СОЦІАЛЬНО ВІДПОВІДАЛЬНИХ ПРОЄКТІВ В ЦИРКУЛЯРНІЙ ЕКОНОМІЦІ ЦИФРОВОЇ ЕПОХИ

Yana Kononenko; Yana Kononenko

doi:10.30888/2663-5712.2025-31-03-007

Authors

Yana Kononenko V. N. Karazin Kharkiv National University, Kharkiv, 4 Svobody Sq., 61022 https://orcid.org/0000-0002-9708-7215

DOI:

https://doi.org/10.30888/2663-5712.2025-31-03-007

Keywords:

circular economy, social responsibility, strategic marketing, digital era, digital technologies, online consumer behavior, e-commerce, social networks, data analytics.

Abstract

The article examines the strategic marketing vector of socially responsible projects operating within the framework of a circular economy in the context of digital transformation.The impact of digital technologies on marketing strategies aimed at promoti

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