ECO E-COMMERCE: REBOOTING ONLINE BUSINESS FOR A GREENER FUTURE
DOI:
https://doi.org/10.30888/2663-5712.2025-31-03-023Keywords:
e-commerce, sustainable development, greenwashing, eco-strategy, microbusinessAbstract
The article explores the potential for an ecological transformation of e-commerce to support a sustainable future, with a particular focus on a step-by-step strategy tailored for small and family-run businesses. The aim of the article is to identify how eMetrics
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