ADVERTISING DISCOURSE AS A TOOL OF PERSUASION: FUNCTIONAL, STYLISTIC AND COMMUNICATIVE ASPECTS

Authors

  • Anastasiia Shpyrka Ostroh Academy National University

DOI:

https://doi.org/10.30888/2663-5712.2025-34-03-092

Keywords:

advertising discourse, stylistics, language influence, persuasion, mass communication, cognitive linguistics, communicative strategy

Abstract

This article explores advertising discourse as a specific form of mass communication that integrates informational, emotional, and persuasive functions. The authors analyze the stylistic features of advertising language and its capacity to influence consu

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Published

2025-11-30

How to Cite

Шпирка, А. (2025). ADVERTISING DISCOURSE AS A TOOL OF PERSUASION: FUNCTIONAL, STYLISTIC AND COMMUNICATIVE ASPECTS. SWorldJournal, 3(34-03), 274–286. https://doi.org/10.30888/2663-5712.2025-34-03-092

Issue

No. 34-03 (2025)

Section

Articles

License

Copyright (c) 2025 Authors

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.