ДОСЛІДЖЕННЯ АСОРТИМЕНТУ ФІТОЧАЇВ НА РИНКУ УКРАЇНИ

Nina Trishkina; Nadiya Kucheruk; Nina Trishkina; Nadiya Kucheruk

doi:10.30888/2663-5712.2026-35-03-087

RESEARCH OF THE RANGE OF HERBAL TEA ON THE UKRAINIAN MARKET

Authors

Nina Trishkina Khmelnytskyi Cooperative Trade and Economic Institute https://orcid.org/0000-0002-1883-3540
Nadiya Kucheruk Khmelnytskyi Cooperative Trade and Economic Institute https://orcid.org/0009-0009-3824-7264

DOI:

https://doi.org/10.30888/2663-5712.2026-35-03-087

Keywords:

assortment, brand, market, segment, consumer, trademark, herbal tea, quality

Abstract

The article examines the current state of the herbal tea market in Ukraine. The main aspects of the Ukrainian herbal tea market are analyzed, namely: dependence on imports, the popularity of herbal blends, market leaders, consumer choice factors. The main

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Published

2026-01-30

How to Cite

Трішкіна, Н., & Кучерук, Н. (2026). RESEARCH OF THE RANGE OF HERBAL TEA ON THE UKRAINIAN MARKET. SWorldJournal, 3(35-03), 141–153. https://doi.org/10.30888/2663-5712.2026-35-03-087