TECHNOLOGIES AND CONDITIONS OF THE HIGHER EDUCATIONAL INSTITUTION IMAGE FORMATION IN THE MASTER’S TRAINING PROCESS

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DOI:

https://doi.org/10.30888/2663-5712.2021-07-04-063

Keywords:

 Key words: technologies, conditions, formation, image, institution of higher education, process of master’s preparation.

Abstract

remain competitive: to know their business well, to be enterprising, to have a good reputation, as well as to take care of a positive image, a bright image in the minds of others. The image type is determined by consumer demands. Nowadays, a personal bran

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References

Drūteikienė, G., Marčinskas, A., Miškinis, A., Galinienė, B. (2009). The impact of study quality on the image of a higher education institution. Informacijos mokslai, T. 48, pp. 68–81.

Helms, S. Key, C.H. (1994). Are students more than customers in the classroom? Quality Progress. 27(9). P. 97-99.

Kotler, P., Fox K. (1995). Strategic marketing for educational institutions (2nd ed.). Upper Saddle River, NJ: Prentice-Hall.

Nagashima, A.A. (1977). Comparative ‘made-in’ product image survey among Japanese businessmen. Journal of Marketing. July. P. 95-100.

Nagashima, A. A. (1970). Comparison of Japanese and US attitudes toward foreign products. Journal of Marketing. January. P. 260-266.

Parameswaran, R. Glowacka, A. (1995). University image: An information processing perspective. Journal of Marketing for Higher Education. 6(2). P. 41-56.

Published

2021-03-31

How to Cite

Лохоня, Н. (2021). TECHNOLOGIES AND CONDITIONS OF THE HIGHER EDUCATIONAL INSTITUTION IMAGE FORMATION IN THE MASTER’S TRAINING PROCESS. SWorldJournal, 4(07-04), 108–112. https://doi.org/10.30888/2663-5712.2021-07-04-063

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Articles