COOPETITION AS A WAY OF IMPROVING STRATEGIC MANAGEMENT
DOI:
https://doi.org/10.30888/2663-5712.2023-18-02-023Keywords:
management, coopetition, innovation, strategic management, competition, cooperationAbstract
The article shows that the latest trends show that the struggle in the markets is not for their share, but for intellectual leadership. The new paradigm for a company is to be able to identify its competitive advantages and develop its core competencies.Metrics
References
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Shvindina H.O. (2018). Koopetytsiia yak perspektyvna forma orhanizatsiinoho rozvytku pidpryiemstv v Ukraini [Coopetition as a promising form of organizational development of enterprises in Ukraine] in Visnyk KhNAU im. V.V. Dokuchaieva. Seriia „Ekonomichni nauky” [Bulletin of the KHNAU named after V.V. Dokuchaeva "Economic Sciences" series], issue 2, pp. 257-264
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