COOPETITION AS A WAY OF IMPROVING STRATEGIC MANAGEMENT
DOI:
https://doi.org/10.30888/2663-5712.2023-18-02-023Ключові слова:
management, coopetition, innovation, strategic management, competition, cooperationАнотація
The article shows that the latest trends show that the struggle in the markets is not for their share, but for intellectual leadership. The new paradigm for a company is to be able to identify its competitive advantages and develop its core competencies.Metrics
Посилання
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