MODERN USE OF ARTIFICIAL INTELLIGENCE IN THE ENTERPRISE MARKETING PROCESS
DOI:
https://doi.org/10.30888/2663-5712.2025-33-03-118Ключові слова:
artificial intelligence, marketing, digital transformation, personalization, competitiveness, automationАнотація
In the era of rapid digital transformation, artificial intelligence (AI) has emerged as a pivotal driver of innovation and efficiency in enterprise marketing. The integration of AI technologies enables businesses to automate the processing of vast and comПосилання
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