THE THEORETICAL ASPECTS OF CONSUMER LOYALTY MANAGEMENT IN RESTAURANT ESTABLISHMENTS
DOI:
https://doi.org/10.30888/2663-5712.2024-26-00-038Keywords:
consumer loyalty, strategy, restaurants, consumer loyalty managementAbstract
This research is devoted to the study of the essence and meaning of consumer loyalty on the example of restaurant enterprises. Special attention is paid to the study of approaches to understanding the essence of loyalty management from the standpoint of aMetrics
References
Kolesnyk M. V., & Malakhivska H. V. (2018) Methodological features of customer loyalty management in the system of socially responsible marketing. Scientific Bulletin of the Uzhhorod National University. Vol. 22(2). pp. 138 – 141.
Mazurkevych I.O., & Drachynska K.V. Theoretical approaches to managing consumer loyalty in restaurants. URL: https://www.economy-confer.com.ua/full-article/5380/ (01.03.2024).
Netkova V.M. (2017) Loyalty management process: theoretical foundations and practical aspects. Economy And Society. Vol. 8. Pp. 313 – 320.
Riabenka M.O., & Mazurkevych I.O. (2023) Management of consumer loyalty in the field of restaurant business. Science and technology today. No 12 (26). URL: http://perspectives.pp.ua/index.php/nts/article/view/7008 (02.03.2024)
References:
Kolesnyk M. V., & Malakhivska H. V. (2018) Methodological features of customer loyalty management in the system of socially responsible marketing. Scientific Bulletin of the Uzhhorod National University. Vol. 22(2). pp. 138 – 141.
Mazurkevych I.O., & Drachynska K.V. Theoretical approaches to managing consumer loyalty in restaurants. URL: https://www.economy-confer.com.ua/full-article/5380/ (01.03.2024).
Netkova V.M. (2017) Loyalty management process: theoretical foundations and practical aspects. Economy And Society. Vol. 8. Pp. 313 – 320.
Riabenka M.O., & Mazurkevych I.O. (2023) Management of consumer loyalty in the field of restaurant business. Science and technology today. No 12 (26). URL: http://perspectives.pp.ua/index.php/nts/article/view/7008 (02.03.2024)
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